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In 2014, Jordanian designer Tala came across the art of embroidery. Although she’d never tried her hand at it before, she was inspired and bought herself a machine to experiment with from an office room in her parent’s house. Tala taught herself how to operate, maintain, and nurture this new talent. This led to the creation of Stitch, everyone’s favorite one-stop shop for all things embroidery.
The designs started gaining popularity and Stitch was getting recognized at local pop-ups and exhibitions for its prominent Eastern-themed embroidered pieces. After getting requests to include baby wear
